When nonprofits look for effective ideas, online fundraising is the first place they start with. Engaging with supporters online is not enough - you should also engage with them offline in order to strengthen ties with your donor base. We’ve compiled 9 effective fundraising ideas and organized them into three types of strategies: ongoing online fundraising, corporate philanthropy and project-based online fundraising. Implementing our strategies should help grow your donor base with new people, so it’s important to have a plan in place to develop new donor relationships so you can retain them into the future.
Here are the nine strategies for more effective fundraising:
- Online Donations
- Mobile Giving
- Product-Based Fundraising
- Matching Gifts
- Volunteer Grants
- Cause Week
- Peer to Peer Fundraising, and
- Online Petitions
Ongoing Online Fundraising Strategies
The term “fundraising” often means an event, but it doesn’t have to. Incorporating ongoing non-event based fundraising efforts can diversify and supplement your existing strategies. Here are a few ways we recommend implementing ongoing fundraising efforts.
1. Online Donations
We’re starting with online donations because many nonprofits don’t do it well. And it’s a shame because simply asking for money on a website can become a passive, ongoing way to generate fundraising dollars. Online giving has increased more than 10% each year for the past three years - in 2019 overall online revenue increased by 23%! Not only is this fundraising method growing, it’s also sticky. More than a third of the people that donated online in 2016 donated to that same nonprofit the next year.